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There may be a smartphone app these days for just about everything from measuring carpet to translating Swahili, but these nifty pieces of software aren’t what make folks want one phone or the other.
At least, that’s what the folks at Deloitte are saying after a survey of nearly 2,000 consumers this summer.
According to the study, a survey of folks ages14 to 75 in June and July, 58% said a smartphone’s size, quality, keyboard style, and price factor into their smartphone buying decisions. Only 18%t of respondents cited the apps available for a particular phone as a decision factor.
Deloitte also found that when consumers finally get a smartphone, only 65% actually use a mobile app.
That being said, the Deloitte survey also found that the smartphone is beginning to eat away at consumer use of things like MP3 players and game systems. It’s also taking a bite out of the radio listening audience.
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