Better than e-mail
February 13, 2009 by Valerie HelmbreckPosted in: Communication, Gadgets, Hardware, In this week's e-newsletter, Latest News & Views, Uncategorized, e-commerce, social networking
If you’re having trouble getting your message across by either snail mail or e-mail, try another method that gets attention nearly all the time:
Text message.
Text messages are read 95% of the time, compared to the 25% of e-mails that are actually opened, says a recent study by Interlinked Media.
Texts are instant, quick, and automatically accessible (since most people keep their cell phones at arm’s length at all times).
Interlinked handled text messaging for the Hillary Clinton campaign, and the open/response rate was so high that the Obama campaign soon followed suit.
You may want to suggest to your sales folks that they get in the habit of shooting a quick text to buyers whenever there’s a quick bit of info that could benefit them.
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Tags: e-mail, response rate, text message
February 17th, 2009 at 11:06 am
I’d be really p****d if I started getting junk text messages. I get some free with my cell plan each month, but after that I have to pay. It’s bad enough to have junk mail fill my trash can and spam take up space in my inbox, but to have to start paying for the “privilege” of hearing someone’s “important news” is going too far. I hope this is stopped before it becomes widespread.
February 17th, 2009 at 12:22 pm
I have no free text messages with my cell plan, and I am already miffed at receiving junk text messages on my line and those of other family members in my plan. The junk text senders cannot be easily identified, and the phone company gives me no help, so I am unable to request that the sender remove my number(s) from the distribution list. Few people have been given my cell number, I rarely give it out, so I guess someone bought a list of cell numbers to harass. At one point I was ready to accept that it is a conspiracy of the cell phone company, because I have so few add-on charges on my line, that they are looking for any excuse to run up a tab on my bill. There is no earthly reason that I should be willing to accept this role as a sitting duck, but I have not yet figured out how to stop being a victim of this. Any suggestions?
February 17th, 2009 at 1:06 pm
Switch to tmobile. I was getting junk text messages and they told me how to block those.
February 17th, 2009 at 2:05 pm
Julie and others,
Get your cell number listed on the do not call list for both your state and the federal listing.
This should cut down on unwanted messages, voice and text.
February 18th, 2009 at 12:34 pm
If you keep receiving junk text messages from the same place text back cancel. By law they must take you off their list. So far it has worked for me.
June 19th, 2009 at 12:34 pm
I know AT&T and Sprint at least will allow the text feature to be completely disabled.