When it comes to the latest fad in technology, dubbed “Big Data,” not many businesses can find much of a reason to invest in it. 

That’s the conclusion of a new study from the market research firm TheInfoPro.

Most high-level IT managers and data storage pros aren’t planning to deploy big data analytics for the near future, the survey finds.

In fact, 56% of the 255 respondents told the researchers they won’t be deploying big data analytics applications even beyond 2013. Half of those surveyed were data storage professionals at the analyst level; the other half comprised IT mangers, vice presidents and CIOs.

Those who will be shunning Hadoop or other big data analytics software said they’d need a good business case to use them and there isn’t one that apparent at this point,according Marco Coulter, managing director of TheInfoPro’s Cloud Computing Practice, tells ComputerWorld.

This attitude among IT pros contrasts with the advice many finance leaders are hearing from advisors. No less than the president of the American Institute of CPA’s, Barry C. Melancon, recently wrote a strong recommendation that organizational finance leaders should be on the cutting edge of using Big Data tools to gain a competitive edge for their businesses.

Tags: big data, survey, TheInfoPro