FinanceTechNews.com » Polishing the Apple laptop

Polishing the Apple laptop

October 15, 2008 by Valerie Helmbreck
Posted in: Budgets and spending, Gadgets, Green technology, Hardware, In this week's e-newsletter, Latest News & Views

All your company’s road warriors and traveling execs will have more laptop choices in coming months, thanks to the recently announced lineup of MacBooks from Apple.

The Cupertino, CA, based computer company unveiled its new lineup Tuesday, with sleek new designs and lower prices.

The new features:

  • precision unibody enclosure crafted from a single block of aluminum, resulting in thinner, more durable and flashy designs
  • NVIDIA graphics
  • instant-on LED-backlit displays, and
  • new large glass Multi-Touch™ trackpads that offer about 40% more tracking area and support more Multi-Touch gestures.

For green leaning companies, there’s also good news. The whole new MacBook family meets Energy Star 4.0, EPEAT Gold and RoHS environmental standards. Apple boasts that it leads the industry in the elimination of toxic chemicals by containing no brominated flame retardants, using only PVC-free internal cables and components, and using energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass.

Turns out those rumors of a “Brick” were pretty close to on target.

“Traditionally notebooks are made from multiple parts. With the new MacBook, we’ve replaced all of those parts with just one part—the unibody,” said Jonathan Ive, Apple’s senior vice president of Industrial Design.

“The MacBook’s unibody enclosure is made from a single block of aluminum, making the new MacBook fundamentally thinner, stronger and more robust with a fit and finish that we’ve never even dreamed of before.”

“Apple has invented a whole new way of building notebooks from a single block of aluminum. And, just as important, they are the industry’s greenest notebooks,” said Steve Jobs, Apple’s CEO. “The new MacBooks offer incredible features our users will love —like their stunning all-metal design, great 3D graphics and LED backlit displays—at prices up to $700 less than before.”

The new MacBook line also features the powerful new NVIDIA GeForce 9400M, a new 3D integrated graphics processor that features 16 parallel processing cores and delivers up to five times the 3D graphics performance as previous MacBook and MacBook Air designs.

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