FinanceTechNews.com » Rumor says Apple will drop notebook prices

Rumor says Apple will drop notebook prices

July 24, 2008 by Valerie Helmbreck
Posted in: Budgets and spending, Compliance, Gadgets, Green technology, Hardware, In this week's e-newsletter, Latest News & Views, Software, Software shortcuts, Uncategorized, operating systems

Anyone looking to make a platform switch may be interested to hear rumblings of a price drop in Apple notebooks.

That’s the word among investment pros who sat in on a conference call last week with Apple execs, who gave them a heads up to anticipate a lower gross margin for the current quarter (down to 31.5%) ending in September, and a dip to 30% for all of 2009.

The money gurus believe this means Apple’s prepping new iPod and notebook products that will be priced lower than current versions. They believe shoppers will find notebooks like the 13-inch MacBook for less than $1000.

Seems the investment bankers believe Apple’s preparing to cut existing prices to maintain their increased sales momentum of the past year. They believe there’s a significant chance that Apple will introduce redesigned MacBooks and possibly MacBook Pros at lower price points. More specifically, they’re predicting prices starting at $999 (down from $1099) for the MacBook and $1,799 (down from $1999) for the MacBook Pro.

They also expect “slightly redesigned” iPods and “lower-cost” iPod Touches in time for the holiday buying season.

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