Submit your Super Bowl ad online
May 22, 2009 by Valerie HelmbreckPosted in: Budgets and spending, Latest News & Views, Travel and entertainment, Web sites, e-commerce
Interested in getting into the ad game but finding the doors closed to your genius at the big ad firms? Well, here’s a chance to get your work noticed.
CareerBuilder announced a new contest that will put U.S. workers to work on its 2010 Super Bowl commercial.
At HireMyTVAd.com, workers can submit 25-second videos to be considered for CareerBuilder’s return to the Big Game for the sixth consecutive year. The winning “creative director” will be awarded a “paycheck” of $100,000 and the runner up will win $50,000.
The folks at CareerBuilder insist that their contest continues its marketing strategy that builds on the company’s long-time investments in social media and user-generated content.
“CareerBuilder was one of the early adopters of user-generated, short-form content and now we’re taking our investment to a whole new level,” said Richard Castellini, Chief Marketing Officer for CareerBuilder.
“There are so many talented workers out there who are facing a really tough job market. Introducing this twist into our advertising opens the door to a new resume-building experience that showcases their talent. And who better to ask what appeals to job seekers than the job seekers themselves?”
The contest launches on May 13 and runs through July 3, 2009. For contest details, go to HireMyTVAd.com.
Once the winner is chosen, CareerBuilder’s marketing team will develop the spot in-house.
“We made a strategic decision to change our advertising approach and leverage the expertise of the seasoned pros on CareerBuilder’s advertising team in a new way,” said Castellini. “If you’re not consistently taking calculated risks and reaching beyond the status quo, you’re not challenging yourself. We are a company that challenges itself.”
And knows a good deal when it sees one. If you’ll recall, the best of this year’s Super Bowl commercials were ones created by amateurs — on the cheap.
Hiring a big-time ad firm to create a TV commercial can cost millions. Getting hungry laymen to battle it out creatively is a nice, cheap way to slashing your advertising budget — and getting some great ideas too.
Smart career building, guys.
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Tags: Career Builder, commerical, contest, Super Bowl

January 29th, 2010 at 7:09 pm
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February 7th, 2010 at 3:52 pm
the saint will kick ass watch it online http://watch-super-bowl-online.com/