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	<title>FinanceTechNews.com &#187; Environmental Protection Agency</title>
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		<title>Going green before green goes up</title>
		<link>http://www.financetechnews.com/going-green-before-green-goes-up/</link>
		<comments>http://www.financetechnews.com/going-green-before-green-goes-up/#comments</comments>
		<pubDate>Fri, 29 May 2009 15:02:25 +0000</pubDate>
		<dc:creator>Valerie Helmbreck</dc:creator>
				<category><![CDATA[Budgets and spending]]></category>
		<category><![CDATA[Data centers]]></category>
		<category><![CDATA[Green technology]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[In this week's e-newsletter]]></category>
		<category><![CDATA[Latest News & Views]]></category>
		<category><![CDATA[storage]]></category>
		<category><![CDATA[Energy Star rating system]]></category>
		<category><![CDATA[Environmental Protection Agency]]></category>
		<category><![CDATA[Forrester Research Inc.]]></category>
		<category><![CDATA[oil prices]]></category>

		<guid isPermaLink="false">http://www.financetechnews.com/?p=1970</guid>
		<description><![CDATA[As oil prices begin to inch up once again –- and the summer cooling season starts to heat up –- organizations may want to take another look at their &#8220;green options&#8221; for data center management. 
Experts from outfits like Forrester are warning that many companies are ignoring the green movement because there&#8217;s little capital for [...]]]></description>
			<content:encoded><![CDATA[<p>As oil prices begin to inch up once again –- and the summer cooling season starts to heat up –- organizations may want to take another look at their &#8220;green options&#8221; for data center management. <span id="more-1970"></span></p>
<p>Experts from outfits like Forrester are warning that many companies are ignoring the green movement because there&#8217;s little capital for the kinds of changes that would need to be made.</p>
<p>But if energy costs skyrocket again, the savings could be worth the investment.</p>
<p>How&#8217;s that? As the economy rebounds, the costs of going green are also bound to rise with the tide.</p>
<p>That could mean that companies get hit with a double whammy: Soaring energy and equipment costs.</p>
<p>The big problem: Most companies have assigned power consumption costs to their facilities budget, not their IT budget. That means IT managers care little about the price of running the equipment they purchase.</p>
<p>It&#8217;s not their job.</p>
<p>Forrester Research estimates that only 13% of large and mid-sized enterprises have a PC power management system in place.</p>
<p>Only another 18% have launched limited programs. That leaves more than two-thirds of organizations with no power management at all, with many managers arguing that power conservation outside of the data center is not IT&#8217;s function, according to Forrester.</p>
<p>The EPA&#8217;s hoping to promote greater data center efficiency by extending its <strong><a href="http://www.energystar.gov/" target="_blank">Energy Star rating system</a></strong>, most commonly seen in consumer goods like refrigerators and washing machines, into server technology.</p>
<p>The agency will offer ES ratings on non-blade x86 servers with up to four processor sockets and at least one hard drive, with the estimate that nearly 25% of current server shipments will qualify for a logo and will possibly be eligible for rebates from local utilities.</p>
<p>The bottom line for most companies will be snagging energy efficient servers before their cost goes up – which will surely be the case once oil prices hit the roof once again.</p>
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