So your company’s e-commerce strategy has run up against the wall of cyber saturation. You know, that moment when consumers or customers just shut down.

They wipe out their inbox, reset their browser, delete their cookies and shun any attempts to lure them to your services or products.

What to do? Well, you can go out on a limb with a truly strange e-marketing campaign that may — or may not — work. Take the one the folks at Burger King have launched. Please.

The fast-food giant’s targeting the millions of folks who frequent the uber-popular social networking site Facebook.

Once the province of Gen-Xers and Yers, Facebook’s now a tool for everyone from tiny tots to bored retirees with plenty of time on their hands and decades worth of friends, relatives and business contacts to network.

Burger King’s somewhat ugly campaign: Get folks to dump 10 friends and they’ll get a free Whopper, the chain’s signature beef sandwich.

Dubbed the “Whopper Sacrifice” the campaign poses the somewhat rhetorical question: “What would you do for a Whopper?” The geniuses who dreamed this campaign up challenge Whopper consumers to “put your fair-weather web friendships to the test.” Axe 10 friends from your list and we’ll give you a coupon for a free Whopper.

What do they get out of the deal? Folks who drag themselves into a Burger King with coupon in hand for a free burger — likely accompanied by what friends they have left and buying an overpriced soda and fries to accompany the freebie. (One caveat: One coupon per Facebook member.)

What do Facebook members who fall for the stunt get? Well, a whopping 670 calories to start with — for free! Thrown in are 60 grams of fat, 44 grams of carbs and the reputation among at least 10 people that they’re something of a glutton who’ll jettison relationships and good manners for junk food.

Burger King also gets a nicely refined e-mail list of folks who’ll be easy marks for just about any exploitive, crass, manipulative, shocking campaign they can dream up.

Seems like a fair trade.

Tags: Burger King, campaign, e-commerce, e-mail, Facebook